Services

Honeycomb Research offers a full range of marketing research services in a wide variety of research categories and across many industries and sectors. Experienced in conducting research with consumers, businesses and staff, we tailor our approach to meet individual client needs and projects. To learn more about what we do, please read our case studies.

Research techniques

  • Qualitative group discussions
  • Qualitative depth interviews
  • Management / stakeholder / expert interviews
  • Interactive consumer workshops
  • Accompanied consumer experiences
  • Consumer observation
  • Quantitative interviewing (phone, online, face-to-face)
  • Innovation workshops

Issues

  • NPD, concept and proposition development
  • Brand and advertising evaluation
  • Consumer usage, attitudes and behaviour
  • Customer satisfaction, loyalty and retention
  • Segmentation

Sectors

  • Financial services
  • Regulatory services and public bodies
  • Retail
  • Business services
Their understanding of our business and the insightfulness of their presentation was excellent...They communicated well, kept us informed at all stages and delivered to budget and within the timeline. We would definitely recommend them.